A fashion brand that focuses on building in communities, creating events to help young athletes gain exposure. With an intention to market toward millennials, XX aims to create opportunities and doing good for the communities by sponsoring events with other brands to create a stage for the young athletes to showcase their abilities. Also, by designing a spatial space for the store and an installation wall that promote the brand, the goal is to create an entirely new brand that speaks to younger generation.
Logo:
T-Shirts:
Zine:
Business Cards:
Poster:
Brand Promo Video:
Spatial Mock-ups:
Installation Wall: